Monday, October 6, 2008

Choosing a Virtual Tour Company

With new virtual tour companies popping up on an almost daily basis, how do you choose the one that is right for you? There are several things to consider when choosing a virtual tour provider. A critical point to remember here is that the product you place on the Internet to market yourself reflects on you as a professional and on the quality of service that you provide. So make sure whatever you choose, that it is something you are proud to put your name on.

First, you will need to consider if you want a "do-it-yourself" company or a full service virtual tour provider. Don't be driven by price alone here. The quality of the product and the required time investment are important considerations. If your photography skills leave something to be desired, you may want to consider a professional. Also, consider if you have the time available to photograph, build, upload, and maintain the tour. If you discover that your time investment requires more dollars than it would take to hire a professional, then hire the professional. Your time is worth money and should be invested in those activities that generate income such as taking a new listing or attending a closing.

Second, consider the features offered in the product. Does it meet all your marketing needs? Can your virtual tour solution be expanded to meet any future needs? And is there support for the product if you have questions or problems? Investing in virtual tours that you can't utilize and can't get help with means that they are stuck in your computer, not out there doing the job they are intended to do.

Research companies by looking at active samples of their work done for real clients. Ask questions, and get answers so that you can choose a virtual tour solution that meets your marketing needs.